THE BOOK

The Liberated CEO by Scott A. Leonard“The Liberated CEO offers great strategies for the successful entrepreneur. Yet Scott’s book goes further than many experts in detailing how you can make world-class customer service the core of any business. He addresses the delicate balance between an efficient company and the personal touch–much as he found a way to balance his personal family goals with his financial services firm.”
—David L. Hancock, Chairman, Guerrilla Marketing International

Author Scott Leonard is a successful financial advisor and CEO who adapted his business to allow him to achieve his goals and live his dreams now—while still working in the business he loves.  The proof?  Scott took his family on a 2 and 1-2 year sailing trip around the world while running his business Navigoe from his boat.  Whether you’re the owner of a business or just want more freedom and flexibility in your career, The Liberated CEO offers Scott’s story and strategies for achieving your business and personal dreams.

Our trip has been the ultimate test of the system. If the owner of a boutique financial services firm could literally sail away during one of the worst financial crises since the Great Depression, the system could hold up to just about any challenges.”
– from The Liberated CEO

In The Liberated CEO, he turns the conventional portrait of the 24/7 entrepreneur as multi-tasking control freak on its head by using strategies that unshackle individuals from the “daily grind,” inspiring you to perform your responsibilities on your own terms and schedules. In addition to giving the individual more freedom, the benefits of The Liberated CEO principles will increase the success, profitability, operational efficiency, and, ultimately, the enterprise value of any business.

  • Contains advice, analysis, and personal stories that shows how to grow a healthier and more sustainable company that doesn’t demand your absolute attention.
  • Explains how to implement an innovative business model that empowers business owners and key executives to perform at the highest level and provide world-class client service.
  • Shows how to build a loyal crew through his Think Like an Owner (TLO) concept that covers staff education, motivation, compensation, and retention.
  • The principles highlighted here are in sync with today’s technology that allows people to have a better work-life balance.

Engaging and accessible, The Liberated CEO is about developing a business model that empowers business owners and key executives to perform—and live—at the highest level.